🪩 Brand Strategy and Creative Direction 2.0

BRAND STRATEGY AND CREATIVE DIRECTION 2.0

Our Brand Strategy and Creative Direction template is designed to help you establish solid foundations before starting a brand identity project. It offers two creative direction concepts for clients to choose from, and essential strategic elements to consider. While it doesn't instruct on brand strategy, it does provide a structure to build upon. By using this template, you can ensure a smooth start and minimize revisions, ultimately saving time and resources.

Fully customisable 35 page template file

• ZIP file containing an Adobe Indesign (.indd, .idml) and Illustrator (.ai) file
• PDF of how to edit and use the template
• Terms of Use document
• Pictures are not included!

Content:

• Cover page
• An explanation of what is brand strategy
• Content page
• Brand positioning statement section
• Brand mission section
• Brand vision section
• Brand goals section
• Brand personality section
• Tone of Voice section
• Brand values section
• Voice and messaging map section
• Brand archetype explanation section
• Brand archetype section
• Example persona 1 section (4page)
• Example persona 2 section (4page)
• Competitor analysis section (3x 3 page)
• Creative direction explanation section
• Overview of the brief section
• Creative Direction 01 (3 page that includes: mood board and color palette together, color palette with explanation, font suggestions)
• Creative Direction 02 (3 page that includes: mood board and color palette together, color palette with explanation, font suggestions)
• Feedback tips section
• Next steps

Boxes for each section are already created, you can simply change the images and add in your own content. Fonts are not outlined, therefore you can fully customise the typography to your own brand fonts and change the colors as well. (fonts should be activated through adobe fonts and google fonts)

What you need:

Adobe Illustrator or Adobe Indesign - basic understanding of the software to tweak and edit the templates.

To use the same fonts in the template:

Follow instructions in the How to pdf, page 1

To learn how to add photos to your presentations:

Follow instructions in the How to pdf

Regarding any questions, please contact: piggzdesign@gmail.com

A note of clarification: this template does not provide brand strategy instruction, but rather offers a structure to build upon.