Brand Strategy and Creative Direction Presentation

Fully customizable 41 page template file

• ZIP file containing an Adobe Indesign (.indd, .idml) and Illustrator (.ai) file
• PDF of how to edit and use the template
• Terms of Use document
• Pictures are included in the Illustrator version and are free to use, all downloaded from unsplash.com

Before getting started on a brand identity project, it’s important to dive deep into strategy first. This template guides you through all the essentials, establishing the basic foundations for a brand, and offers two mood board concept layouts for the client to choose from as well as three typography group suggestions. This is our very own template that’s almost 100% of the time completely approved with no revisions. At each section there is a bit of help from us, to make sure you know how to start adding in your own content.

However please note, this template will not teach you brand strategy itself. 

• Content:
• Cover page
• An explanation of what is brand strategy
• Content page
• Brand positioning statement section
• Brand mission section
• Brand vision section
• Brand goals section
• Brand personality section
• Tone of Voice section
• Brand values section
• Voice and messaging map section
• Brand archetype section
• Example persona 1 section (4page)
• Example persona 2 section (4page)
• Competitor analysis section (3x 3page)
• Mood board explanation section
• Overview of the brief section
• Creative Direction 01 (4 page that includes: mood board and color palette together, mood board with explanation, color palette with explanation, font suggestions)
• Creative Direction 02 (4 page that includes: mood board and color palette together, mood board with explanation, color palette with explanation, font suggestions)
• Feedback tips section
• Next steps

Before getting started on a brand identity project, it’s important to dive deep into strategy first. This template guides you through all the essentials, establishing the basic foundations for a brand, and offers two mood board concept layouts for the client to choose from as well as three typography group suggestions. This is our very own template that’s almost 100% of the time completely approved with no revisions. At each section there is a bit of help from us, to make sure you know how to start adding in your own content.

However please note, this template will not teach you brand strategy itself.

Boxes for each section are already created, you can simply change the images or use the current ones and add in your own content. Fonts are not outlined, therefore you can fully customise the typography to your own brand fonts and change the colors as well. (fonts should be activated through adobe fonts)

What you need:

Adobe Illustrator or Adobe Indesign - basic understanding of the software to tweak and edit the templates. Activating the Adobe Fonts on http://fonts.adobe.com if you want to use the same ones.