🪩 Brand Guidelines Document 2.0

BRAND GUIDELINES DOCUMENT 2.0

A Brand Guidelines Document is a crucial tool for maintaining brand consistency. This template outlines the specific rules and standards for presenting a brand to the public, encapsulating the company's identity, purpose, and values. By providing this document, you ensure that your clients understand how to correctly use the branding you've created for them. This leads to a consistent representation of the brand, enhancing its overall image and impact.

Fully customizable 20 page template file

• ZIP file containing an Adobe Indesign (.indd, .idml) and Illustrator (.ai) file
• PDF of how to edit and use the template
• Terms of Use document
• No pictures are included
  

Content:

• Cover page
• Content page
• About the guidelines page
• About the brand page
• Positioning statement and brand values section page
• Creative direction page
• Primary Logo page (with explanation)
• Secondary Logo page (with explanation)
• Submark Logo page (with explanation)
• Brand marks page (with explanation)
• Brand pattern page (with explanation)
• Logo clear space and minimum size page (with explanation)
• Unacceptable usage page (with 9 examples)
• Typography direction page
• Example typography hierarchy page
• Color Palette page (with explanation)
• Color Dos and Don’ts page (with explanation)
• Photography direction page (with explanation)
• Social Media direction page (with explanation)
• Final words page

Boxes for each section are already created, you can simply change the images or use the current ones and add in your own content. Fonts are not outlined, therefore you can fully customise the typography to your own brand fonts and change the colors as well. (fonts should be activated through adobe fonts and google fonts)

What you need:

Adobe Illustrator or Adobe Indesign - basic understanding of the software to tweak and edit the templates.

To use the same fonts in the template:

Follow instructions in the How to pdf, page 1

To learn how to add photos to your presentations:

Follow instructions in the How to pdf

Regarding any questions, please contact: piggzdesign@gmail.com